It has actually stopped raining 9 days a week so I can finally get some work done.. I remember a good friend telling me "you'll love the Island but get used to the wet winters." Didn't sound too bad then but after 3 months I get it sky. Time for something new.
It's amazing how much our business has changed since its inception. I think about what we knew last fall and what we know today and there's simply no comparison. I think besides the financial struggle, having this winter "off" was the best thing as it allowed Angie and I to really think things through, plan, plot and learn. I took an extremely helpful Organic Turf Management course, had a coffee with the world's foremost organic turf guru, devoured every Seth Godin word, solidified my product line, made great connections, and Angie created our phenomenol website. You know you take pride in something when a visitor to your site elicits a bottle of wine and dance around your house (not that we did any of that)
With a spring of Lush growth ahead of us (hey, Lush, that's the name of your..) we are feeling confident, secure, assured for the first time in some time. In the last month we've gotten over 30 new customers and its grows every day. We are the only chemical free lawn company in the valley and the word is getting around. We hadn't plan to hire this year but we may have to re-examine things. In the meantime, I'm working from dawn to dark trying to get the treatments (seeding) in so the grass plants have time to establish themselves before the heat of summer hits. Yes, I am a farmer now. Never checked the weather so much in my life.
Next month I'm teaching 4 workshops on how to care for your lawn naturally. This is important as I've really missed the teaching part of my past life and this is a way to keep that alive.
Anyways, the sun's up so I'm off. Miss you, wherever you are.
John
The paradox of insular language
1 year ago